Digital technologies bring about major disturbing changes in the economy, in public institutions and in civil society. Digital tools are becoming more and more powerful and are often available at low cost. They open up a wide range of opportunities, but also involve risks.
Technology for customer relationships in heavy duty towing business
Customer relationships will largely depend on the extent to which new digital opportunities for interaction are used. Previously rigid value chains will develop into dynamic networks. New entrants with innovative, IT-based Heavy Duty Towing business models will position themselves on the market.
In the public sector, services are becoming more efficient through the use of digital technologies and determining the attractiveness of locations. Fast, transparent and inter-agency processes can serve to secure business locations and strengthen the trust of the citizens. Civil society institutions can also take advantage of the opportunities offered by digitization.
Opportunities and risks of digital technologies for heavy duty towing business
Identifying the opportunities and risks of new digital technologies in good time and making them optimally usable through targeted applications and change processes are essential challenges for everyone involved.
The aim of this profile area is concrete research projects together with partners from business, science and society. Future-oriented digital technologies and methods for creating intelligent information systems are researched. Artificial intelligence methods are being tested and further developed for different application contexts, such as health, production or media. Investigations in the area of the Internet of Things play a central role in the analysis of sensor data for questions in the field of smart cities.
In projects for user research and human-machine interaction, they optimize applications from the private sector as well as public institutions. Some examples of such are marketing automation and video-on-demand systems. With a view to public actors, application systems in the humanities and their work processes are considered in terms of technological and social innovation potential.
Using innovative technologies such as big data processes or augmented and virtual reality applications, new optimization approaches for issues in business and society are being investigated. In addition, strategies for identifying and introducing new technologies for the successful use of digital innovations are researched. Then, they develop the best practices. In the area of IT security in the cloud, the focus is on the analysis of architectural and organizational patterns.