How to Market with TikTok

While the average TikTok creator is from Generation Z, TikTok gradually attracts a broader user base. According to recent statistics, approximately 38% of TikTok users in the United States are over 30. TikTok marketing could be a terrific outlet for your brand if you operate a business. Even in 2020, small to medium-sized companies face limited business rivalry on the social platform.

You could compare utilizing TikTok for business to using Instagram Stories. They are not intended to promote sales but to demonstrate your company’s essence. You can reach more followers if you’re a brand or a business with social boosting services.


 A terrific first TikTok video for business owners is introducing themselves and their company. Remember that the more personal your company appears, the more people will identify with it. Tiktok Marketing is about creating brand trust rather than selling.

Simply sharing fascinating facts about your staff and a little about your company helps folks get to know you. Another effective strategy is communicating your brand missions or the most critical aspects of your small business. This helps potential customers understand what motivates your company.

Collaboration with an influencer is another technique to sell your brand on TikTok. The rise of the TikTok influencer demonstrates that the platform’s users value the content they provide. Every TikTik regular has a favorite content producer.

You can look at the most popular hashtag challenge and see if there is a TikTok influencer with whom you can collaborate. A “branded hashtag challenge” is when a company sponsors a hashtag and challenges users to generate content around the theme.

A TikTok influencer’s average engagement on a branded hashtag challenge is 8.5%. With over 80 million users in the United States, that is an ample TikTok marketing opportunity.

TikTok’s impact on brands

The NBA has almost 13 million followers and shares game clips and celebrity player appearances. With 6.5 million followers and climbing, the NFL is following suit.

Chiptole, a fast-food restaurant, was another early adopter of the technology. Most of their content highlights the dishes they serve, but they also host popular competitions for TikTok users to post humorous videos of themselves visiting the locations.

TikTok is being used by media businesses such as The Washington Post and NBC to provide content previews and highlight the personalities of their reporters through behind-the-scenes films. Brands that were early adopters of TikTok are reaping the benefits of high engagement.

How to Promote Your Business on TikTok

TikTok began showing ads to some of its users in early 2019. And it’s been a massive success for the corporation. According to TechCrunch/Apptopia, TikTok’s Q4 2019 revenue increased by more than 300% over the same period last year.

A TikTok commercial is a “pre-roll” (similar to the ads that appear before YouTube videos) that lasts between 10 and 15 seconds. Like YouTube, ads can be bypassed in a few seconds, and advertisers pay for impressions.

Brand takeover ads are full-screen, five-second static or animated ads that appear when a user launches the TikTok app for the first time. These brand takeover ads direct users to a webpage or TikTok account. This ad type has a limited number of sponsors every day in each country and can cost up to $50,000 per campaign, according to reports. Auto-playing full-screen ads that appear between user-generated content videos in-feedThese ads, like Instagram story ads, will direct consumers to a landing page or an app store.

Branded hashtag competitions

These are themes created by brands or corporations linked to a marketed hashtag. The idea is to entice users to produce and share videos based on the subject. These videos are a component of a brand takeover ad or an in-feed native ad bundle.

Because the service is still being tested, running ads on the TikTok app requires an application, and as a result, there needs to be accurate data on TikTok advertising rates. According to some agencies, TikTok in-feed advertisements are marketed for $10 per impression and demand a $6,000 minimum campaign budget.

According to TikTok, more than 90% of platform users visit multiple times daily, making it appealing for brands whose demographics match the TikTok audience.